BRANDING, COMMUNICATION DESIGN, DIGITAL PRESENCE, SPATIAL DESIGN, STRATEGY, DESIGN, LANGUAGE AND SPACE.

I design brand identity systems that speak clearly across every format.

Strategy, design, language, and space—aligned.
 

LET’S BUILD IT

Why Clarity Changes Everything

What you offer deserves to be understood. When your brand, message, and spatial expression align, your presence becomes coherent, recognizable, and trustworthy.I help bring words, visuals, and space into one clear identity, so people know who you are, what you stand for, and how to engage with you.Clarity builds recognition, confidence, and connection, which leads to stronger engagement, better collaboration, and work that resonates beyond a single moment or campaign.

How we build it

Every project starts with listening. We begin in conversation, clarifying your brand, its values, voice, and the contexts in which it needs to be experienced, from digital and editorial to spatial environments.From there, I translate your brand identity system into a clear conceptual framework, aligning narrative, visual language, material cues, and spatial logic so it can live consistently across formats.My process is adaptive but structured, shaped by:

❱   Intuitive and contextual research
❱   Collaborative concept development through early sketches and visual studies
❱   Cross-format thinking across brand, space, experience, and image

My background in architecture, design, and storytelling means I work in systems. Brand, space, and narrative are treated as interdependent elements. This is a collaborative process of building brand presence with clarity and intention across every touchpoint.

Making It Real

If your brand, project, or space could speak, what would it communicate?
The services below turn identity and intent into clear systems and spatial expressions, supporting both how your work is experienced and how it is produced, captured, and shared.

Clarify, define, and (re)build your foundation—whether you’re launching or refreshing an existing brand.

You’ll get:

  • Brand positioning & values
  • Audience profiles & market positioning
  • Tone of voice development
  • Messaging guide (bio, key phrases, content starters)
  • Creative direction for visual identity (logo, color palette, typography)
  • Recommendations for consistent application across touchpoints

Ideal for: New ventures or established brands ready to align where they are now.

Turn complex ideas into compelling stories—so your work is seen, understood, and remembered.

You’ll get:

  • Books, reports, and toolkits
  • Presentation decks & infographics
  • Exhibition materials & spatial graphics
  • Custom layouts for digital and printed content

Ideal for: Research teams, NGOs, cultural projects, and brands that need intentional, engaging outputs.

Be seen and remembered—across your website, content, and campaigns—without losing coherence.

You’ll get:

  • Website design & build
  • Copywriting support or editing
  • Branded content for social media & email
  • Paid campaign setup & management (Meta, Google)
  • Light performance tracking & creative adjustments

Ideal for: Projects and businesses that want to attract, engage, and grow—sustainably.

Spatial design for events, exhibitions, stand design, and set design for film and photography.

We develop spatial concepts that translate brand identity and narrative into environments built for experience and for the camera, shaping spaces that support storytelling, movement, and visual impact.

I work at the level of spatial concept and design direction, collaborating closely with production teams, fabricators, and contractors who bring the work into the world.

I can deliver:

  • Spatial concept and narrative framework
  • Moodboards for atmosphere, materiality, and light
  • Design direction for permanent, temporary, or filmed spaces
  • Spatial concepts for events, exhibitions, and stand design
  • Brand integration across surfaces, objects, and movement
  • Concept documentation and design materials, including 3D models and images, to support production planning in collaboration with the client, producer, photographer, and art department

Ideal for: Brands, advertising production companies, creative agencies, event teams, photographers, filmmakers, and cultural projects.

about me

Hi, I’m Stephanie Crane, founder of SAY THINGS. My background is in architecture, shaping the way I think in structure, narrative, and systems. My work has always moved across disciplines, connecting brand thinking with visual, verbal, and spatial expression.Over the past decade, I’ve collaborated with teams and individuals across Portugal, Latin America, the UK, and the US. I’ve co-founded an interior design studio in Colombia named La Curadora, worked with Portugal-based marketing agencies serving global brand clients such as UNICEF and KIA, collaborated with production companies on set design and art direction for film and photography advertising for global brands such as Emma and Staples, and developed communication and design strategies for organisations and universities in the UK and Latin America.My practice sits at the intersection of brand identity systems, communication, and spatial design. I help ideas take shape through language, visual systems and spaces that communicate the essence of a brand.This is design that begins with listening.
That connects meaning across formats.
That brings clarity to your work and helps others understand its value.

Ready to shape your work with clarity, intention, and coherence?
 

LET’S BUILD IT

© SAY THINGS 2026. All rights reserved.