(Brand Identity)
AWA Sailing
(01)
Project
Overview
A sailing brand built around an idea, not a service.
AWA wasn't defined by what it does. It was defined by what it believes — that time at sea can change the way we live on land.
We built the brand from a single conceptual framework: disconnect to reconnect. From distraction to presence, from consumption to awareness, from isolation to community. Every decision — name, positioning, visual identity, experience design — grew from that idea.
The result is a complete brand system ready to scale: identity foundations, communication guidelines, and an experience framework mapped across three acts — before, during, and after the journey.
(Details)
Engagement
Brand Identity
Year
2024
Scope
Strategy, Identity, Experience Design
Location
Lisbon, Portugal
Disconnect to reconnect. A journey in three acts: before, during, after.
(02)
Brand System
A brand system built to last.
Logo, colour, typography, visual elements — every decision documented so the brand can grow consistently without losing its character.
The visual identity is grounded, authentic, and humble. Built around calm, trust, and alignment with nature.
(03)
Experience Design
Every touchpoint carries the same intention as the journey itself.
Every experience was mapped across three states — so every touchpoint carries the same intention as the journey itself. From flags to tote bags, every physical object communicates the brand's core idea.
A complete brand, ready to sail.
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